Dane Bates

Welsh-born and award-winning, Dane Bates is an internationally recognised choreographer and creative director celebrated for his bold, innovative, and emotionally resonant work. Known for his unmatched versatility, Dane’s choreography and creative vision span a broad spectrum of platforms — from music videos, commercials, brand activations, and theatrical productions to fashion shows, artist performances, and reality TV competitions.

With a career built on originality and adaptability, Dane seamlessly blends narrative, emotion, and movement to create visually arresting and impactful experiences. His unique ability to shape abstract ideas into dynamic, movement-driven storytelling has earned him a strong reputation as a boundary-pushing creative in the worlds of entertainment, fashion, and advertising.

Beyond choreography, Dane’s skillset encompasses full-scale creative direction — from initial concept development through to final execution. With a deep understanding of production and a collaborative spirit, he leads multidisciplinary teams with clarity and vision, always aiming to deliver fresh, forward-thinking work that resonates with both audiences and artists.

Whether directing a high-profile live performance or conceptualising a visually driven campaign, Dane Bates continues to elevate the art of movement with a distinctive voice and an ever-evolving creative edge.